Google Business Profile

A product that helps 100+ million merchants manage their presence across Google. I helped pave the way forward with an entirely new approach to merchant engagement on Google by taking tools from the existing standalone product; ‘Google My Business’ and surfacing them where merchant’s actually spend their time (Search and Maps). This helped expand the user base and potential engagement in the order of tens of millions of people because we were able to surface value to their business without them having to actively seek it out. It ended up becoming so successful that it caused an organisational wide shift and became the default merchant offering from Google.

Design Lead (2017-2023)